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Lindsay Everly

Kitty Dunn

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What's next? Waffle makeup?

I was watching TV the other night when I saw a commercial for a new type of makeup being offered by L'Oreal. It's called Magic Smooth Souffle. Makes you kind of hungry, doesn't it? Now I've heard of pancake makeup, which according to Wikipedia was developed by Max Factor to deal with the harsh lighting used in Technicolor movies. (It was actually called Pan-Cake makeup, and had nothing to do with flapjacks). Back to souffle makeup. I imagine that the marketing geniuses who work at L'Oreal were sitting around brainstorming ideas when somebody said.."every one knows about pancake makeup..if we made it lighter and smoother it could be Souffle Makeup." And some one said "You've got it!" And the rest is history. The L'Oreal website says this particular foundation is "versatile enough to beautify any skin type!" Impressive, isn't it? This is so fascinating to me that I've come up with some more ideas for the folks at L'Oreal. Waffle Makeup: "what you wear when you can't make up your mind." Chocolate Chip Pancake Makeup: "to bring back the youthful feeling of adolescent blemishes." Three Cheese Omelet Makeup: "for those days when you literally want to have egg on your face."

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06/03/2011 4:50AM
What's next? Waffle makeup?
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10/16/2011 2:28AM
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