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Lindsay Everly
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Can MTV resurrect the Music Video?

MTV may be trying to relive their glory days.  You all remember...before Snooki was showing her who-hah to the world, before Amber was beating up Gary or before we all scolded LC for not going to Paris; back when MTV stood for Music Television and not Mildly-realistic Television.  MTV is trying to get some of its glory back by trying to revive the golden age of the music video.  They have started a new project that they are calling "Supervideos".  This series will finance music videos to go above and beyond and turn themselves into epic dramas.  Inspired by the successes of almost every Lady Gaga video and Kanye West's Runaway, MTV thinks producing really expensive, visually striking videos done by good directors is the way to go.  The kick off of this series began with the video for LCD Soundsystem's Pow Wow.  The video featured Oscar-nominee Anna Kendrick (Twilight Saga, Up in the Air) and was directed by acclaimed screenwriter and director David Ayer. MTV thinks there is a resurrgence for the art form that is the music video and that audiences wont be able to get them fast enough. Check out the LCD Soundsystem Supervideo below.  What do you think? Does MTV have a point or are they off their rockers?

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11/16/2010 7:00AM
Can MTV resurrect the Music Video?
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