social icons WMMM twitterfacebook RSS facebook twitter RSS Center

Fresh New Music


 


Album Stream - Atlas Genius "When It Was Now"

Stream the debut album from Atlas Genius "When It Was Now,"

Subscribe for more new music on YouTube- bit.ly/W8yTQS
iTunes - www.smarturl.it/atlas
Facebook- facebook.com/atlasgenius
Twitter- twitter.com/atlasgenius
Tour Dates- atlasgenius.com/tour

About Atlas Genius-
The members of Adelaide, Australia’s Atlas Genius do things a little differently….They set about building a studio where they could write and record music for their newly formed band 3 years before they even played their first live show as Atlas Genius. For two years, they devoted their days to constructing their dream studio and spent their nights performing songs by The Police, The Beatles and The Rolling Stones at local pubs to pay the bills. “We really got down and dirty with dry walling and literally laying the floorboards, and at the same time we were taking a couple of days a week to focus on writing songs,” recalls Keith Jeffery, Atlas Genius’s vocalist/guitarist. "We had a lot of song ideas and it was important to us to have our own studio where we could experiment and hone in on our sound," adds brother and drummer, Michael Jeffery. The studio was designed and outfitted by the brothers with the help of their father (who comes from a music and engineering background). Once the studio was complete, the first song that Atlas Genius finished was a song called “Trojans,” which they wrote, recorded and produced in collaboration with their friend, keyboardist Darren Sell. After many weeks tweaking the song, Michael insisted that the song was ready to be heard outside of the studio walls. Within an hour, “Trojans” was on the Triple J Unearthed Website, SoundCloud, and for sale via TuneCore on iTunes, Amazon and Spotify worldwide.

“We had begun to think that music was a pipedream and we had all gone back to university to pursue more realistic careers,” says Keith. “We’d had such a long slog of playing late nights and working all day, and it felt like we didn’t really have anything to show for it.” But then, in the midst of cramming for their Fall 2011 semester final exams, Neon Gold discovered “Trojans” on the Triple J Unearthed Website and wrote a post praising “Trojans” as a song sure to “invade your head, all dressed up in a clever disguise of earnest vocals riding a hooky riff.” Checking the band’s email account for the first time in over a month, the band found that dozens of record labels, publishers, lawyers, booking agents and management companies from all over the world had contacted them.

“We were trying to focus on school, but it was just impossible,” recalls Keith. “So we said, ‘There’s something going on here. Let’s get back to the music.’” The band added manager, Jonny Kaps from +1, to their extended family to navigate all of the interest as the band focused on writing and recording more songs.

Quickly named an iTunes Single of the Week in Australia and New Zealand, “Trojans” reached #4 on Hype Machine by the end of May. In August, SiriusXM Satellite Radio’s Alt-Nation discovered the song on a blog and decided to give it some spins. There was an immediate reaction from listeners, and in September, “Trojans” was placed into heavy rotation, where it maintained a top-five position on the listener-generated Alt-18 countdown and peaked at number one for 4 consecutive weeks in January 2012. “Trojans” began selling over a thousand tracks per week on U.S. iTunes and soon climbed to 45,000 sales - all with zero promotional efforts from the still-unsigned Atlas Genius.

“Knowing we had this audience that was waiting on new songs, we had a much greater sense of purpose than we had before,” says Keith. “It was really exciting to know that there were people who wanted to hear more of our music.” Although labels were clamoring for the band to come to the U.S. and play a series of showcase gigs, Atlas Genius turned down those offers in favor of staying in Adelaide to keep writing and recording new songs. In February 2012, after months of communicating with numerous labels via Skype, the band chose to travel to the US in order to make their label decision.

“We’d never been to America before,” says Keith. “We flew in at night and saw this sea of lights, and it really became apparent to us how massive the U.S. is. It was pretty intimidating - like ‘How do we fit into all this?’” In April 2012, the band returned to the states having made their decision to sign with Warner Bros. Records. “We felt a connection with them,” notes Keith. “Everyone there feels very creative and dedicated to the music.”

The band’s first release from their new label home, the EP Through The Glass (produced, engineered and mixed by the band), came out in June of 2012. With Through The Glass completed, Atlas Genius then holed up in its studio and worked on writing and recording its first full-length album, while at the same time rehearsing for their first ever tour. The tour started in August 2012 and led to three more tours back to back taking them thru to the end of the year. Thus, their full-length debut was finished up between tour dates and got completed just before Christmas 2012. When It Was Now is set for a US release on February 19th, 2013, with an international release to follow soon after.

The debut captures Atlas Genius’s singular combination of sophisticated musicality and warm, wistful spirit. Infused with a classic sensibility, each of the songs would fit seamlessly if somehow slipped into a long-treasured mixtape. On the shimmering “Symptoms,” for instance, taut keyboard riffs mesh with urgent acoustic strumming before the band bursts into a gently frenetic, guitar-drenched chorus. Meanwhile, “Back Seat” blends its pulsing bass throb with a sweetly infectious beat and tender vocals that alternately soar and sigh. And on “Trojans,” Atlas Genius begins with a restrained guitar melody and vocal (“Take it off, take it in/Take off all the thoughts of what we’ve been”) before giving way to the handclap-accented, harmony-soaked refrain and lush yet kinetic bridge.

“It’s still surreal,” says Keith of all that’s happened over the past 18 months. “I think when we were very young, we had hopes that something like this might happen one day,” he continues. (Thanks largely to encouragement from their Beatles fanatic parents, who encouraged the brothers to begin playing music by age 14.) “But then you grow up a bit and it seems less and less likely. So when we put ‘Trojans’ out, we figured it would be a success if maybe a hundred people heard it. We don’t want to force our music onto anyone. Our goal is to write songs that we love and we hope they connect with other people too.”


Tags :  
Topics : Entertainment_Culture
Social :
Locations : Adelaide
People : Darren SellJonny KapsKeith JefferyMichael Jeffery


Share This: | More


 
02/22/2013 10:03AM
Album Stream - Atlas Genius "When It Was Now"
Please Enter Your Comments Below
Title :
Comment :
Listen Live (WMMM)
Playlist (WMMM)
Activate With M
Submit
World's Worst iPod: Hall & Oates "Method of Modern Love"
Hall & Oates had a lot of great hits in the 1970s and 1980s, and if you believe a lot of folks, this is NOT one of them! This song with its amazing spelling lesson hook made it all the way to #5 on the charts in February of 1985. We're a little...
Read More
Will this be Clapton's last record?
Eric Clapton definitely has retirement in mind. He hinted to Rolling Stone recently that he may quit touring and recording, and only play for family and friends. We can look forward to at least one more new Clapton record before he hangs up his Strat...
Read More
World's Worst iPod: Olivia Newton John "Please Mr. Please"
Olivia Newton-John was all over the radio in the 1970s, with hits that included "Have You Never Been Mellow," "If You Love Me (Let Me Know)" and of course those songs from the movie "Grease." But not a lot of people had good memories about "Please...
Read More
Mayflies: faschinating, or horrifying? You decide.
The mayflies were out in full force over the past couple days. Now I've heard about these insects over the years, but have never experienced a mayfly swarm. I think I'm pretty happy about that. Apparently the mayflies were so thick they...
Read More
Free downloads: The Bayonets
If you were listening to Triple M on the morning of Thursday July 17th, you may have thought somehow we slipped back to 1965. But it wasn't an old song we were playing--it was a brand new one from the Los Angeles band the Bayonets, called "Crash...
Read More
RIP Johnny Winter--that guy sure could play
"For me, blues is a necessity." That's a quote from blues guitar great Johnny Winter, who died on Wednesday in Zurich, Switzerland. He came to prominence in the late 1960's after he was featured in a story in Rolling Stone magazine, put out 20...
Read More
World's Worst iPod: Information Society "What's On Your Mind (Pure Energy)"
There's something about the allure of Star Trek that made this song by Information Society extra special. It went all the way to #9 on the charts in 1988 for the band based in St. Paul, Minnesota. According to wikipedia, the band got the...
Read More
It's not *that* kind of pool party! ~ Stevi
Pool party's are the best! ...Until someone decides to drive a vehicle in for a swim. Someone should have told her Jeeps don't make good pool toys, and aren't boyant. Check it out, it'll make you feel better about that time you walked out...
Read More
 
Recent Blog Posts
World's Worst iPod: Hall & Oates "Method of Modern Love"
Hall & Oates had a lot of great hits in the 1970s and 1980s, and if you believe a lot of folks, this is NOT one of them! This song with its amazing spelling lesson hook made it all the way to #5 on the charts in February of 1985. We're a little...
Read More
Will this be Clapton's last record?
Eric Clapton definitely has retirement in mind. He hinted to Rolling Stone recently that he may quit touring and recording, and only play for family and friends. We can look forward to at least one more new Clapton record before he hangs up his Strat...
Read More
World's Worst iPod: Olivia Newton John "Please Mr. Please"
Olivia Newton-John was all over the radio in the 1970s, with hits that included "Have You Never Been Mellow," "If You Love Me (Let Me Know)" and of course those songs from the movie "Grease." But not a lot of people had good memories about "Please...
Read More
Mayflies: faschinating, or horrifying? You decide.
The mayflies were out in full force over the past couple days. Now I've heard about these insects over the years, but have never experienced a mayfly swarm. I think I'm pretty happy about that. Apparently the mayflies were so thick they...
Read More
Free downloads: The Bayonets
If you were listening to Triple M on the morning of Thursday July 17th, you may have thought somehow we slipped back to 1965. But it wasn't an old song we were playing--it was a brand new one from the Los Angeles band the Bayonets, called "Crash...
Read More
RIP Johnny Winter--that guy sure could play
"For me, blues is a necessity." That's a quote from blues guitar great Johnny Winter, who died on Wednesday in Zurich, Switzerland. He came to prominence in the late 1960's after he was featured in a story in Rolling Stone magazine, put out 20...
Read More
World's Worst iPod: Information Society "What's On Your Mind (Pure Energy)"
There's something about the allure of Star Trek that made this song by Information Society extra special. It went all the way to #9 on the charts in 1988 for the band based in St. Paul, Minnesota. According to wikipedia, the band got the...
Read More
It's not *that* kind of pool party! ~ Stevi
Pool party's are the best! ...Until someone decides to drive a vehicle in for a swim. Someone should have told her Jeeps don't make good pool toys, and aren't boyant. Check it out, it'll make you feel better about that time you walked out...
Read More
Categories
Archives